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PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies

PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies

by Jeffrey Henning | Jan 14, 2020 | B2B Surveys, Consumer Surveys, In the News, Retail Surveys

…The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate...

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