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Exclusive 4A’s Research Offers Keen Insight Into Brand Loyalty

Exclusive 4A’s Research Offers Keen Insight Into Brand Loyalty

by Jeffrey Henning | Apr 4, 2019 | B2B Surveys, Consumer Surveys, In the News, Nonprofit Surveys, Retail Surveys

A recent 4A ‘s survey, conducted with Researchscape, shows the main reasons consumers stop shopping a brand are quality, price, reliability and trust. Of note, 25% of respondents said they had political reasons for why they stopped doing business with a brand,...
43% of Next Home Buyers Will Use Existing Mortgage Lender

43% of Next Home Buyers Will Use Existing Mortgage Lender

by Jeffrey Henning | Apr 4, 2019 | B2B Surveys, Consumer Surveys, In the News, Real Estate Surveys

More than three quarters of existing homeowners say they feel more confident with their second purchase. In a survey conducted in March for Mr Cooper, Researchscape International found that 22% of first-time buyers underestimated closing costs, 20% didn’t use a...
Institute For PR Research Calls For Clients To Complete Survey On Agency Search

Institute For PR Research Calls For Clients To Complete Survey On Agency Search

by Jeffrey Henning | Mar 27, 2019 | B2B Surveys, Employee Surveys, In the News

The Institute of Public Relations Research is working with consulting firm RFP Associates to conduct what is believed to be the PR industry’s first national research into the agency search and hiring processes. The results will be presented at the Institute of Public...

Insights from 4A’s Research | Brand Loyalty: Breaking Up is Hard to Do

by Jeffrey Henning | Mar 22, 2019 | Uncategorized

4A’s Research partnered with Researchscape, an agile market research consultancy, to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to break up with a brand. The results revealed insights agencies can use for...
Proposed Bill Would Impose Presumption Granting Parents Temporary Joint Custody

Proposed Bill Would Impose Presumption Granting Parents Temporary Joint Custody

by Jeffrey Henning | Mar 7, 2019 | Consumer Surveys, Government and Policy Surveys, In the News

Opponents and supporters of a proposed bill on shared parenting voiced their opinions at the Statehouse on Thursday. Senate Bill 157 would impose a presumption that it is in the best interests of the child for fit, willing and able parents to have temporary joint...
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