Don’t Blame the Do-It-Yourselfer

by | Aug 25, 2016 | tcheevers

Bloggers regularly post about the demise of market research. One consistent topic in these ‘demise’ posts is the rise of Do It Yourself (DIY) research. The argument posits that individuals without research training using survey tools cannot achieve comparable results...

Talk to Us Like We’re People, Please

by | Aug 20, 2016 | tcheevers

Having coffee with Jonathan Ziegel, VP of Experience Strategy at Ogilvy CommonHealth Worldwide, we landed at one point on the topic of customer satisfaction and CSAT surveys.As I was recounting a few of my recent consumer experiences, Jonathan suggested that we, as...