Executive Summary

Description

Our Executive Summary service produces a concise written document highlighting the key findings from the unweighted results of a survey that you fielded yourself or through a third party.

We will show frequency distributions and other appropriate summary measures, depending on question type. For open-ended/verbatim questions, we will select representative quotes, use word clouds, and conduct word-frequency analysis.

We will showcase those cross-tabulations with statistical significance and some practical significance, examining differences by key questions, demographics, and – for B2B surveys – firmographics (e.g., industry, organization size, country location of headquarters). For instance, for one recent study that we completed, we found that purchase interest for a new consumer electronics device was strongly correlated to hours spent using their existing device, meaning that the product concept had its greatest appeal to heavy users.

We will provide you a Word document that you can edit and customize as appropriate. We have extensive experience with survey research, dating back to 1987. We are confident that we can deliver you quality answers that you can trust as you make key business decisions about your market.