Avoid These Roadblocks to Effective Personalization in Your Emails

…Over half (55%) of marketers have indicated that they have insufficient data for effective email personalization (Evergage and Researchscape International’s 2018 Trends in Personalization report). This may be due to inadequate data-capturing capabilities as well as having data for the same contact spread across separate silos that aren’t designed to communicate…

Read the entire article at The Duval Partnership

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