by Jeffrey Henning | May 29, 2019 | Uncategorized
Two of the most influential marketing trends of 2018, personalization at scale and multi-channel experiences, are both driven by the rapid expansion of data applications. As a result, businesses channeling the tidal wave of available data into more tightly targeted...
by Jeffrey Henning | May 16, 2019 | Uncategorized
We recently conducted a survey for visual merchandising software provider One Door, in which we asked nearly 300 retail market leaders about the biggest issues they face in merchandising. The study, which was conducted in early 2019, found that “Forty-eight...
by Jeffrey Henning | May 16, 2019 | Uncategorized
One Door, Inc., a leading provider of cloud-based visual merchandising software, released Wednesday the results of its third annual visual merchandising survey, “Digital Transformation in Visual Merchandising and Space Planning – Job Done?”. Conducted in partnership...
by Jeffrey Henning | May 13, 2019 | Uncategorized
For more than two decades, the value of personalization has been largely unquestioned in marketing circles. Most marketing leaders now view personalization as essential to marketing success, and providing personalized marketing messages and customer experiences has...
by Jeffrey Henning | May 6, 2019 | Uncategorized
Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences,...
by Jeffrey Henning | Apr 29, 2019 | Uncategorized
As we come to the anniversary of GDPR in the EU and an increasing focus on data collection, storage and use around the globe, one new report finds an increased interest from marketers on personalization. A new report, out from Evergage and Researchscape International...
