by Jeffrey Henning | Jun 15, 2016 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys
According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with Researchscape International, the study also found that most companies’ initiatives didn’t make the cut. Fifty-five percent of...
by Jeffrey Henning | Jan 13, 2016 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys
Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges....
