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Stuck In Old-School Mode: New Study Finds Enterprise Marketing Teams Are Slow to Transform to Embrace New Challenges

Stuck In Old-School Mode: New Study Finds Enterprise Marketing Teams Are Slow to Transform to Embrace New Challenges

by Jeffrey Henning | Jan 13, 2016 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys

Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges....
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