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Customer Data Platform (CDP) Stats You Can’t Ignore

Customer Data Platform (CDP) Stats You Can’t Ignore

by Jeffrey Henning | Feb 21, 2019 | B2B Surveys, Cloud Platform Surveys, In the News

The buzz around the Customer Data Platform (CDP) technology category has exploded in recent years. I don’t think a day goes by when I don’t run into an article that mentions CDPs (although I am a tech marketer). But as with all new martech classifications, there is a...
The Results Are In! A Review of The 2018 Microservices Orchestration Survey

The Results Are In! A Review of The 2018 Microservices Orchestration Survey

by Jeffrey Henning | Sep 25, 2018 | B2B Surveys, Cloud Platform Surveys, Employee Surveys, In the News

In mid-2017, we started our work on Zeebe, a next-generation workflow engine that can scale to millions of new workflow instances started per second and is built with the microservices orchestration use case at top of mind. And we’ve seen Camunda users give in-depth...
5 AI-Powered Apps To Deliver More Personalized Experiences

5 AI-Powered Apps To Deliver More Personalized Experiences

by Jeffrey Henning | Jul 24, 2018 | AI and Machine Learning Surveys, B2B Surveys, Cloud Platform Surveys, In the News, Retail Surveys, Worldwide Surveys

When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the...
3 Ways Hackers Steal Your Company’s Mobile Data

3 Ways Hackers Steal Your Company’s Mobile Data

by Jeffrey Henning | Feb 2, 2018 | B2B Surveys, Cloud Platform Surveys, Cybersecurity Surveys, In the News, Security Surveys

The most effective data exfiltration prevention strategies are those that are as rigorous in vetting traffic entering the network as they are traffic leaving it. It’s the unfortunate reality of the cybersecurity threat landscape today that malicious actors are...
Four Ways Manufacturing Organizations Can Prepare For The Digital Transformation

Four Ways Manufacturing Organizations Can Prepare For The Digital Transformation

by Jeffrey Henning | Sep 28, 2017 | B2B Surveys, Cloud Platform Surveys, In the News, Management Consulting Surveys, Manufacturing Surveys

In our April 2017 study for TriCore Solutions we asked 236 respondents who work in IT or Technology Implementation at companies with 250+ employees about their feelings towards cloud technology adoption. Of those asked, 91 percent think IT spending needs to be...
Connecting the Customer Dots Is Vital to Business

Connecting the Customer Dots Is Vital to Business

by Jeffrey Henning | Jul 26, 2017 | B2B Surveys, Cloud Platform Surveys, Consumer Surveys, In the News, Worldwide Surveys

Most companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don’t make the effort to understand them. A recent study conducted by Researchscape on behalf of cloud and big data integration...
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