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Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics
Personalization has a high priority among digital marketers in the US. As a result more than 85% of marketers are now serving up relevant...
Study: Marketers Use Personalization Tactics Most on Email
A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels...
Evergage Says Majority Of Brands Use Personalization
According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with...