“The Circle”: A Social Media / MRX Dystopia
Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be...
Frequency of Usage of Quant and Qual Research Methods – 2016 Results
In the 2015 GRIT survey, we learnt that 79% of researchers used qualitative research in 2015, and 90% used quantitative research – in fact, 68% of...
Satisfaction with Market Research Providers
For the 20th edition of the GreenBook Research Industry Trends Report, we followed up our research into panel satisfaction by looking at provider...
The Forecast for Market Research Automation
The GreenBook team and assorted volunteers are now hard at work on designing the next wave of this twice-annual study state of the research...
Relationship Surveys, Transactional Surveys, and Targeted Surveys
Today, surveys are too often approached in isolation, when they should be part of a larger research design, whether making up the meat in a qual...
Bad Survey Goals — and Better Approaches
Market research is often reduced to two methods: surveys and focus groups. Of these, surveys are by far the most popular, thanks to the relative...
The Factor Analysis, Cluster Analysis Combo Platter
Recently a client asked us to do a factor analysis prior to a cluster analysis. A what before a what?! Cluster Analysis Let’s start with cluster...
Sample Site-Feedback Questionnaires
For an ad-supported website that was losing market share to competitors, Researchscape streamlined the Web Acceptance Model and updated it to follow...
Who People Are Rooting For on Sunday
With Super Bowl LI right around the corner, many are curious as to how the fans feel about the big game, the teams, and the players who will be...
Major Changes for Online Surveys
Major changes are transforming online surveys, making traditional panel research less representative, severely impacting tracking studies....
Tracking Studies in the Age of Mobile
Major changes are transforming online tracking studies, as traditional panel research becomes less representative: Increasing Mobile Participation -...
Amp Up News Releases with Newsmaker Surveys
Surveys are a proven and effective method of generating publicity for organizations. For instance, Visa’s annual survey about prom spending has been...