Jeff Bezos on Divinely Discontent Customers
In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: The American Customer Satisfaction...
Loyalty To The Research Industry
Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of...
Growth And Learning At Work
Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that...
Use of Traditional Methods in Market Research
For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques...
Thought Leadership Programs for B2B PR Professionals
"Business buyers don’t ‘buy’ your product or service, they ‘buy into’ your perspective and approach to solving their problems." - Jeff Ernst, Buyer...
The Myth of Margin of Error
Margin of error as popularly understood overstates the reliability of research results in at least three key ways. First, those interpreting margin...
Looking For a PR Agency or to Get Hired? Lessons From Research
Guest post by Simon Locke, of Communications Match At this moment, thousands of companies are looking for and evaluating communications agencies...
Spamming, Speeding, Spiffing, Spoofing, and Sputtering, Oh My!
We work with a range of panel companies and publications, all of which have different strengths and weaknesses. Because we use third-party sources,...
Post-Secondary Education Programs in Market Research
New to this wave, the GreenBook Research Industry Trends survey went beyond its traditional look at research training and education to focus...
Public Relations Customer Experience Benchmark Survey
Researchscape surveyed 100 U.S. executives regarding their organization's experience with the PR firm it has on retainer. The survey measured the...
Early Dashboard Results Skewed Until Quota Sampling Kicks In
To improve the representativeness of our online surveys, we – like most survey researchers – use quota sampling to closely mirror the U.S....
Draft Day and NFL Satisfaction
With the NFL draft today, many rumors and predictions have been rumbling for weeks, waiting to see what players will be picked by which teams. While...