How AI Will Rewrite Your News Release

Your news release will be transformed by generative AI, either to form the basis of an article that a senior reporter will then revise or to be published as is for a content farm.

Before ChatGPT, content farms often simply re-ran your news release as published. Today, we see survey news releases transmogrified and re-written with a varying range of sophistication.

Here are sample prompts that you can use to see how generative AI might transform your own news release:

• “Write a news article about this just announced survey, structuring the article with the inverted pyramid.”
• “Rewrite this press release as a newspaper article, applying an objective journalistic lens to the findings.”
• “Paraphrase this news release, adding references and links to related studies.”
• “Summarize this press release in a paragraph.”

(I’ve reverse-engineered these prompts from the styles of generated articles I’ve seen.)

You can use these prompts to tweak your own news release to make sure the key points are repeated by generative AI.

We reviewed 300 articles created by these prompts. What was AI’s most common objection? Three out of ten (31%) wanted more methodological detail. We often see methodology sections cut down from a paragraph to a sentence, yet disclosures of weighting and survey methods build credibility, with both AI systems and journalists.

Interested in what AI thinks of your news release or your brand? Reach out for a complimentary analysis.

Author Notes:

Jeffrey Henning

Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.