In an inspiring and wide-ranging keynote address to kick off the MRA’s ISC conference, Jeremy Gutsche, author of Better and Faster: The Proven Path to Unstoppable Ideas, discussed how we are often victims of our own success.

The life span of a Fortune 500 company in the 1950s was 75 years. It has fallen to 15 years today. It is expected to fall to 8 years in the future because companies are not structured to adapt.

That’s why they hire market researchers.

Read more at the Marketing Research Association