We asked GRIT participants to select a few voluntary questions to answer pertaining to their views on the short and long-term changes in the industry. For one of those questions respondents were asked, “If market researchers want to be successful in 30 years, the one thing they should be doing right now is…”
1856 respondents gave us their thoughts, creating a very robust sample of opinions to analyze. Despite this volume of responses, they are clustered around a few key themes: Big Data, moving past surveys, improving the respondent experience, keep learning, and expanding the data source/methodological toolbox.
Read more at GreenBook Blog.