by Jeffrey Henning | Jan 26, 2012 | Blog
Paul Child of Join the Dots presented an EasyJet case study at the Online Research Methods conference this morning in London. He began by quoting Claude Debussey: “Music is the space between the notes.” Similarly, a community is much more than the topics or questions...
by Jeffrey Henning | Jan 17, 2012 | Blog
Here is a list of the in-person market research and technology conferences you should consider attending this year. 1/25 NET GAIN 6.0 Toronto 1/26 Online Research Methods London 2/7-8 Pharma Market Research Conference Parsippany 2/27-20 IIR Front End of Innovation...
by Jeffrey Henning | Jan 16, 2012 | Blog
raditionally it doesn’t matter whether you are the first or last respondent to take a survey. What you see is a function of how you answer the questions. But an increasing number of surveys leverage input from the crowd to shape the experience of subsequent...
by Jeffrey Henning | Dec 31, 2011 | Blog
We’re counting down the Top 10 posts of 2011 on “Innovation Evolved”. Originally published June 6, here’s #1 on the countdown! Because focus groups still represent the majority of revenue for qualitative research, they are a ripe target for...
by Jeffrey Henning | Dec 26, 2011 | Blog
We’re counting down the Top 10 posts of 2011 on “Innovation Evolved”. Originally published November 14, here’s #6 on the countdown. Stan Sthanunathan, vice president of marketing strategy and insights for Coca-Cola, discussed the need for...
