Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego yesterday. “This is the first time I have ever spoken to a market research conference. Please aim tomatoes and eggs at my head so I can keep my jacket clean!” He was candid, humble and disarming.

“I know more about music than market research. Change happened to that industry and they fought it every step of the way but people still make and buy music. That’s not the analogy for this business. In this business, people are more progressive and thoughtful than in the music industry, which is an oligopoly of one-song monopolies.” [All quotes are paraphrases.] He said that if you’ve seen Mad Men, you know that market research was disruptive in its day.

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