Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego yesterday. “This is the first time I have ever spoken to a market research conference. Please aim tomatoes and eggs at my head so I can keep my jacket clean!” He was candid, humble and disarming.

“I know more about music than market research. Change happened to that industry and they fought it every step of the way but people still make and buy music. That’s not the analogy for this business. In this business, people are more progressive and thoughtful than in the music industry, which is an oligopoly of one-song monopolies.” [All quotes are paraphrases.] He said that if you’ve seen Mad Men, you know that market research was disruptive in its day.

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Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.