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by Jeffrey Henning | Jul 17, 2023

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Top 10 Posts

  • When and How to Use Bipolar Scales
  • Market Research Conference Calendar
  • The Case for 5-Point Unipolar Scales
  • Yes/No Questions vs. All-That-Apply Questions
  • Common Sample Sizes for PR Surveys
  • Modular Surveys: Shorter Surveys with More Questions
  • Rating Scales to use when Writing Surveys
  • Order Bias Is a Larger Source of Error Than You Think
  • Rewrite Agreement Scales to Eliminate Acquiescence Bias
  • Pros and Cons of Including Partial Responses to Surveys

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