Advice & a Contest for MR Firms, and New Compitition

Of the 641 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted:

• 8 Things I Would Do if I Were a Market Research Company – Over on the Green Book Blog, a research buyer – Blizzard Entertainment’s Jason Anderson (@dirkgently on Twitter) – offers some pointed advice for research firms and is shifting his research budget in accordance with these points. Check out the comments for a contentious debate.
• Facebook to tell brands what people are talking about – Brian Tarran – Research magazine’s editor by day, video gamer by night and @Fatso_Jetson by Twitter – discusses Facebook’s new Page Insights product, which provides brand page analytics and social media tracking of tags of the brand across the network.
• Have A Great MR Idea? Want To Win Big $$ For It? Announcing The Insights Innovation Competition! – Lenny Murphy, in conjunction with Green Book and NewMR, has launched a fascinating new contest, the Insights Innovation Competition. Open to private startups with innovative research offerings, this competition will award the winning firm $20,000 and substantial publicity.
• Amazon Silk Is Amazon’s Secret CI Agent – Rob Brosnan of Forrester (@brosnaro) brainstorms the type of customer-intelligence data that Amazon could glean from its new Silk browser, which will be the default browser on its new Kindle Fire tablet.
• USamp founder calls for change in sample pricing model – Brain Tarran of Research interviews Matt Dusig (@mattdeuce), CEO of USamp, about his call for a shift in panel pricing from Cost Per Interview (CPI) to Cost Per Finish (CPF), where even those respondents who don’t qualify after the screener interview are compensated for their time.

A lot of English speakers from around the old empire love a British accent, even if they can’t tell Tyke from Cockney. Well, what accents do the Brits love? Thanks to Vision Critical for fielding the question to 2,000 panelists to get the answer for me! Now I need to find a good dialect coach…

Author Notes:

Jeffrey Henning

Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.