Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of leaving at least once a week.
Six out of ten respondents (59%) said it was very or completely likely they would still be working in market research a year from now.
Of the respondents who have worked less than a year in market research, 39% reported they were not at all likely or slightly likely to be working in the industry a year from now in contrast to 11% of those with 1 to 9 years of tenure.
Of those who took market research as a first job and stayed, 19% were very likely to still be working in market research a year from now contrasted with 44% of other respondents.
For more details on the survey, please download our report, https://www.georgiacenter.uga.edu/courses/market-research-report Market Researchers and the Love of Learning.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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