…The top areas of technology investment in 2019 for small business owners are marketing software (36 percent), point-of-sale systems (35 percent), and data security (25 percent).
Small-business owners are also prioritizing marketing efforts to improve sales in 2019. About 53 percent indicated they plan to invest more in social media, while 39 percent said they are experimenting with new marketing channels. About 27 percent also said they are hiring more employees to improve sales.
DaySmart Software partnered with research firm Researchscape International to survey a total of 1,763 U.S. small-business owners in March and April. Respondents are decision-makers or full or partial owners of businesses with fewer than 100 employees. About 62 percent have up to nine employees…
Read the whole article at DBusiness
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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