The second part of our research for Blue Yonder has been released, titled the Future of Fulfillment Research Report, this survey, conducted in October 2020 asked 300 senior executives in the retail and e-commerce industries questions pertaining to the future of physical and digital US markets. The survey saw 50% of those asked responding positively in regards to reexamine their fulfillment strategies to better address their consumer’s needs, with the Covid-19 virus playing a role in this strategic shift.
The survey also highlights the growing shift away from physical shopping, as e-commerce grows, the need for automation in fulfillment networks also rises, with 14% of current retailers using automated systems and a predicted 21% having fully automated in the coming year.
To read the full story go to Yahoo! Finance.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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