We discovered in our recent survey for Yango that consumers in the UAE place high value on personalisation and accurate understanding in AI assistants. Conducted between February 7th and 20th, the survey aimed to discover the important features that the 500 participating UAE residents look for in an AI assistant. We found that the majority of respondents value assistant’s that can identify different users (66%), and recognize different accents, and speech patterns (63%).
Read more on Dubai Diaries, UAE Digital News, and aitnews.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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