New research has uncovered a startling gap between what consumers expect and what businesses are currently providing—despite a wealth of data available about customer behavior and purchasing choices, companies have a long way to go in terms of effectively using this data to better meet expectations. A new consumer and IT business survey from big data integration software Talend, conducted by Researchscape, reveals that while 88 percent of IT leaders believe their organization truly understands its customers, only 61 percent of consumers feel companies understand their needs.

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