The first part of our survey for Blue Yonder was addressed in an article about the increasing importance of e-commerce in a COVID-19 world. Conducted in October 2020, we polled 300 senior executives in the retail and e-commerce industries about the increased need for both digital solutions and automated fulfillment centers to meet the high demand of consumers during the pandemic. As many are hesitant to go shopping in person, the percentage of revenue generated by e-commerce saw a sharp increase, up by 33%.

The article also highlights that “Retailers are expanding their logistics network with more fulfillment and micro-fulfillment centers to meet the surge in e-commerce orders and customer preferences. Drug store/health & beauty retailers, and grocery retailers in particular increased the number of fulfillment centers to meet e-commerce needs than other vertical categories.”

Read more at Spoke.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.