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Top 10 Posts

  • When and How to Use Bipolar Scales
  • Rating Scales to use when Writing Surveys
  • The Ideal Survey Length
  • Market Research Conference Calendar
  • Pros and Cons of Including Partial Responses to Surveys
  • Issues with Grid Questions
  • The Case for 5-Point Unipolar Scales
  • Modular Surveys: Shorter Surveys with More Questions
  • The Case for Fully Labeled Scales
  • Common Sample Sizes for PR Surveys

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