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by Logan Mine | Oct 18, 2021

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Top 10 Posts

  • When and How to Use Bipolar Scales
  • The Case for 5-Point Unipolar Scales
  • Pros and Cons of Including Partial Responses to Surveys
  • Market Research Conference Calendar
  • The Case for Fully Labeled Scales
  • IQ+EQ: Big Data and Primary Research in the Era of Decision Intelligence
  • The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
  • Order Bias Is a Larger Source of Error Than You Think
  • Survey Shows Millennial Parents Want Sustainable Baby Gear
  • Rewrite Agreement Scales to Eliminate Acquiescence Bias

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