by Jeffrey Henning | Jan 13, 2016 | Uncategorized
Even with declining commercial, display ad, and traditional marketing effectiveness, a report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges. This...
by Jeffrey Henning | Nov 25, 2015 | Uncategorized
The enterprise is doing its best to build the infrastructure needed to support Big Data, but not surprisingly most organizations are already starting to feel the strain. Data, after all, has a way of accumulating faster than either hardware or software can handle it,...
by Jeffrey Henning | Nov 6, 2015 | Uncategorized
As they seek to develop and implement big data strategies, companies are increasingly nervous about the inability of their existing IT infrastructure to handle huge increases in data from emerging sources like the Internet of Things and sensor data. Read more at...
by Jeffrey Henning | Aug 18, 2015 | Uncategorized
With the sun shining and current heat wave, it’s hard to believe it, but it’s time to start planning for the winter holidays. Retailers are beginning to lay out their strategies for a successful holiday season, overflowing with promotions, recommendations, flash...
by Jeffrey Henning | Aug 16, 2015 | Uncategorized
In the previous post we talked about how the marketing stack is killing your business due to the large number of solutions in it. But as a B2B marketer who needs insights, how do you deal with this challenge? The two most common approaches are to: Use the built-in...
by Jeffrey Henning | Jul 13, 2015 | Uncategorized
Let’s face it. Consumers want real-time personalization because they crave relevance, above all. And marketers need it — because it leads to bottom line profits. The current situation? According to April, 2015 polling by Researchscape for Evergage, found that 58...
