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Be Omnichannel or Be Nothing
Omnichannel retailers create a unified shopping experience across every single device and channel that a consumer uses to interact with their...
Mr. Cooper Survey: Holidays Bring Spending Stress to Many Americans
We conducted a study for mortgage servicing company Mr. Cooper from November 1-3. The purpose of the research was to get a better understanding of...
Brands in Retail and E-Commerce Want to Create a Personal Customer Experience — but Are Not There Yet
...In which channels do marketers apply services that create a personal experience for the customers? More than half of them use personalization in...