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Personalization Results from 3 Leading Companies
..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need...
Key Challenges With Personalized Marketing And How To Overcome Them
...According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree...
Marketers Are Starting to “Get” the Real Benefits of Personalization
According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized...
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Exactly what Online Shoppers Value Most within their Favorite Retailer
Online shoppers say the one thing they value most in their preferred retailer or brand is dependability, based on recent research through...
33 PERCENT OF AMERICANS ARE LESS PROUD TO BE AMERICAN DUE TO DONALD TRUMP: DATA
On this Fourth of July, 33 percent of Americans say Donald Trump has them feeling less proud to be an American, according to new data released by a...
E-shoppers prefer ‘Try Before You Buy’ payment choice
Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer 'Try Before...
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Research Finds Majority of Lenders Now Use Alternative Data in their Underwriting Process
For Nova Credit, we conducted a survey of 185 decision makers in the lending industry in October 2022. The study found that underwriting could be...
Oatly Debuts Original YouTube Cooking Show That Asks the Burning Question, “Will It Swap?”
For Oatly, the original and largest oat drink company, we conducted an online survey of 1,086 U.S. adults in September 2022. The purpose of the...
ATO Attacks Up 39% On Marketplaces, Report Finds
We polled 1,105 U.S. adults online in July on behalf of fraud prevention platform, Sift. The goal of the study was to better understand the...