Looking For a PR Agency or to Get Hired? Lessons From Research
Guest post by Simon Locke, of Communications Match At this moment, thousands of companies are looking for and evaluating communications agencies...
Spamming, Speeding, Spiffing, Spoofing, and Sputtering, Oh My!
We work with a range of panel companies and publications, all of which have different strengths and weaknesses. Because we use third-party sources,...
Post-Secondary Education Programs in Market Research
New to this wave, the GreenBook Research Industry Trends survey went beyond its traditional look at research training and education to focus...
Public Relations Customer Experience Benchmark Survey
Researchscape surveyed 100 U.S. executives regarding their organization's experience with the PR firm it has on retainer. The survey measured the...
Early Dashboard Results Skewed Until Quota Sampling Kicks In
To improve the representativeness of our online surveys, we – like most survey researchers – use quota sampling to closely mirror the U.S....
Draft Day and NFL Satisfaction
With the NFL draft today, many rumors and predictions have been rumbling for weeks, waiting to see what players will be picked by which teams. While...
“The Circle”: A Social Media / MRX Dystopia
Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be...
Frequency of Usage of Quant and Qual Research Methods – 2016 Results
In the 2015 GRIT survey, we learnt that 79% of researchers used qualitative research in 2015, and 90% used quantitative research – in fact, 68% of...
Satisfaction with Market Research Providers
For the 20th edition of the GreenBook Research Industry Trends Report, we followed up our research into panel satisfaction by looking at provider...
The Forecast for Market Research Automation
The GreenBook team and assorted volunteers are now hard at work on designing the next wave of this twice-annual study state of the research...
Relationship Surveys, Transactional Surveys, and Targeted Surveys
Today, surveys are too often approached in isolation, when they should be part of a larger research design, whether making up the meat in a qual...
Bad Survey Goals — and Better Approaches
Market research is often reduced to two methods: surveys and focus groups. Of these, surveys are by far the most popular, thanks to the relative...