Helping You Through the Entire Survey Research Process
When I started Researchscape in 2012, it was with the vision of “Do It Together” research and “DIY Rescue” (Do It Yourself), to recognize the trend...
Digitally Transforming Insights At Microsoft
At the Insights Leadership Conference in San Diego this week, Reed Cundiff, GM of the Microsoft Customer & Market Research Team, discussed his...
Perspectives On IIeX North America, 2018
With over 100 presentations at IIeX North America, sometimes spread across five tracks, no one attendee can do justice to them all. Here are the...
Four Horseman of the Retail Apocalypse
The “retail apocalypse” has been accelerating, with 11,000 U.S. stores expected to close this year, surpassing last year’s record of 105 million...
4 Times as Many Americans are Aware of Bitcoin (72%) as Blockchain (17%)
More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are...
Looking to Census Experiments to Ask About Race and Ethnicity
Traditionally, race has been asked as a choose-one question. This oversimplifies the situation for multiracial citizens, as is discussed in detail...
Recommending A Research Career
Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market...
Jeff Bezos on Narratives in Business Decision Making
Another insight I wanted to share from the most recent annual letter to Amazon shareholders: Six-Page Narratives We don’t do PowerPoint (or any...
Jeff Bezos on Divinely Discontent Customers
In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: The American Customer Satisfaction...
Loyalty To The Research Industry
Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of...
Growth And Learning At Work
Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that...
Use of Traditional Methods in Market Research
For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques...