The Festival of NewMR is an annual virtual conference, with webinars scheduled throughout many different times to reach a global audience. This year’s Festival concluded Friday with a live discussion with Ray Poynter, the founder of NewMR; Lenny Murphy, editor-in-chief of GreenBook Blog; Reineke Reitsma, vice president with Forrester; Simon Chadwick, editor of Research World; and myself.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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