Part 1 of our survey for Blue Yonder has been highlighted in an article that goes in depth on the increasing strain being felt by retailers as a result of the COVID-19. In this report, conducted in October 2020, 300 senior executives in the e-commerce and retail industries shared their opinions on the direction the markets are heading. From the article “Retailers are adding fulfillment centers as e-commerce revenues rise, but not all are keeping pace with their supply chain infrastructure.”
Of particular note is that prior to widespread lockdowns, e-commerce revenue as a percentage of total revenue increased by 33%. To meet this increased demand 71% of executives stated they are expanding their logistics networks, ideally helping them adjust to this new landscape.
Read the full story on Chain Store Age.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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