How to Create a Personalized Content Experience With Video

…according to one study, 79% of companies that exceed their revenue goals have a documented strategy for personalized marketing. This likely comes as no surprise to content marketers who already recognize the power of personalization.

A study by Evergage and Researchscape International of 314 marketing professionals in a variety of industries and locations, illustrates this in a resounding way: 98% of those responding agreed that personalization helps advance customer relations—70% said it has a “strong” or “extremely strong” impact.”…

Read the entire article at Primis