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by Jeffrey Henning | Aug 31, 2021

a set of 5 swinging cubes

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Top 10 Posts

  • The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
  • Market Research Conference Calendar
  • When and How to Use Bipolar Scales
  • Rating Scales to use when Writing Surveys
  • Sample Matching
  • Yes/No Questions vs. All-That-Apply Questions
  • The Myth of Margin of Error
  • The Case for 5-Point Unipolar Scales
  • The Ideal Survey Length
  • Rewrite Agreement Scales to Eliminate Acquiescence Bias

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