The Selfie & The Rise of Mobile Ethnography
Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of...
The Revenge of Qual
The 14th edition of the GreenBook Research Industry Trends report was published last week, reviewing findings from a survey of 2,229 researchers...
Which is Longer, a Survey or a Poll?
Google describes its 1- or 2-question surveys as “microsurveys” and RIWI calls its 3- to 7-question surveys “Nano-Surveys™”. When Google Consumer...
Fads & Foibles: MR Trends and Skillsets
At last week’s Net Gain 8.0 conference in Toronto, Bernie Malinoff, president of Element54, encouraged researchers to think more about change. But...
Quant and Qual Research Usage
Last week, GreenBook announced the publication of the 14th edition of the GreenBook Research Industry Trends report, based on a survey of 2,229...
The Seven Habits of Highly-Stressed Survey Researchers
Pretty busy here. Where I used to carefully write a questionnaire, run a pre-test, run a pilot and then launch – now I have to get it all right the...
Consumer Intimacy by the Numbers
What's the formula that turns a brand's research into consumer intimacy? A new case study from Warc argues that this is the wrong question to ask....
The Top 10 Research Presentations that Stuck With Me
Before I head off to my first conference of 2014, NetGain 8.0 in Toronto, I decided to look back on some of the great presentations I saw last year...
2014 Market Research Conferences
Here are some of the 2014 market research conferences on our radar. January 23 The Creativity Lab – Science MRS London January 29 Media Insights...
Plan for 2014 by Planning for 2030
This year's Festival of NewMR concluded with a live debate on "What's Hot in 2014?" Much of it looked at where we are, and I've already written...
Survey Fail
A friendly reminder that you should always have someone else review your questionnaire. You don’t want to commit the great acts of survey fail that...
Research Disruption: Better, Faster, Cheaper
James apologized for taking the air out of the room, but said that the pace and scale of disruption were changing consumer industries so rapidly...