Pretty busy here. Where I used to carefully write a questionnaire, run a pre-test, run a pilot and then launch – now I have to get it all right the...

What's the formula that turns a brand's research into consumer intimacy? A new case study from Warc argues that this is the wrong question to ask....

Before I head off to my first conference of 2014, NetGain 8.0 in Toronto, I decided to look back on some of the great presentations I saw last year...

Here are some of the 2014 market research conferences on our radar. January 23 The Creativity Lab – Science MRS London January 29 Media Insights...

This year's Festival of NewMR concluded with a live debate on "What's Hot in 2014?" Much of it looked at where we are, and I've already written...

A friendly reminder that you should always have someone else review your questionnaire. You don’t want to commit the great acts of survey fail that...

James apologized for taking the air out of the room, but said that the pace and scale of disruption were changing consumer industries so rapidly...

Robert Moran of the Brunswick Group presented at the Greenbook Insights Innovation Exchange in Philadelphia today. He argued that research needs to...

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo...

As part of the CASRO webinar series, Inna Burdein, Ph.D., director of panel analytics with the NPD Group, discussed her research into survey length...

Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents like robots. Something about...

Matt Warta of GutCheck, an online qualitative research firm, and Brad White of Prophet, a brand and marketing consultancy, discussed agile market...