Revenue Growth of the Top 50 U.S. Market Research Firms
The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms. I was especially interested in...
The Goal is Behavior Change, Not Insights
At the IIEX conference in Atlanta last week, Alex Batchelor of Brainjuicer introduced himself as a “recovering Insightsaholic,” someone who loved...
The Potential of iBeacon for Mobile Research
At the Marketing Research Association’s Insights & Strategy Conference this month, Sriram Subramanian (@sriram_s) of ZoomRX introduced...
Survey Data As A Key Ingredient
At the Insight Innovation Exchange conference in Atlanta yesterday, Jon Sadow of Google Consumer Surveys discussed the complimentary role of surveys...
How to Collect Competitive Intelligence
At last week’s Insights & Strategies Conference of the Marketing Research Association, Sean Campbell of Cascade Insights discussed competitive...
Consumer Insights as the Answer to VUCA (Volatility, Uncertainty, Complexity, and Ambiguity)
At the Marketing Research Association’s Insights & Strategy Conference last week in Chicago, Christie Hickman of the Outdoor Industry...
Panel Management Software Requirements
As your organization conducts more and more online surveys, eventually it runs into issues coordinating survey requests across the range of...
Writing a Good Concept Requires Focus
Martha Guidry, author of Marketing Concepts that Win discussed her book at "Spring Into Action", the New England Marketing Research Association...
Racing the Snail: Adopting New Research Methodologies Cautiously, But Not Too Cautiously
Merrill Dubrow, CEO of M/A/R/C Research, presented the keynote at “Spring Into Action”, the New England Marketing Research Association’s conference...
Time for IIeX? But I’m Still Working on My To-Do’s From Last Year!
It’s almost time for the next Insight Innovation Exchange (IIeX) conference in the U.S. Which I am greatly looking forward to, even though I haven’t...
What Apple Got Wrong with Its Question about the 5c
The most popular research tweet on the Twitter #MRX hashtag in the past fortnight was Tom Ewing’s tweet of this screencap: Cor, I can see why Apple...
Fearful Freddy, Samantha Smarty Pants & Your Voice of the Customer Initiative
At the Clarabridge user conference last week, Jeff Mango, vice president of consumer and business intelligence for a major telecommunications...