10 Tips to Sample Better
In a webinar today, Annie Pettit, the chief research officer of Peanut Labs, shared 10 tips to make better use of survey sampling. 1. Have a...
GRIT Sneak Peek: The Secret To Success In 30 Years Is…
We asked GRIT participants to select a few voluntary questions to answer pertaining to their views on the short and long-term changes in the...
An Inconvenient Truth about Convenience Samples
A convenience sample is simply any list, panel, or source of potential respondents. At Researchscape, we do lots of surveys of convenience samples....
Your Half-Human, Half-Vulcan Customers
Your customers are like Mr. Spock from Star Trek. (Leonard Nimoy, rest in peace.) In popular culture (as opposed to geek culture), Spock has become...
2015 Market Research Conferences
Here are some of the 2015 market research conferences on our radar. January 27 Net Gain Conference 2015 MRIA Toronto January 29 Kids and Youth...
Lessons from Automating Social Media Monitoring
Social media monitoring can be fragile. I’ve been recapping the top 5 research links of the week since I coined the #MRX hashtag back in July of...
From Market Researcher to Customer Experience Leader
To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. A...
Revenue Growth of the Top 50 U.S. Market Research Firms
The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms [PDF]. I was especially interested in...
Marketing VPs vs. Aliens: Gamification Phones Home
At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo...
Triple-S Provides a Survey Interchange Standard
p>I recently had the opportunity to interview Dr. Stephen Jenkins, a founding member of the Triple-S Group and, in his day job, managing director...
Google on How Smartphone Respondents Differ from Online Respondents
At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the...
An Interview with Howard Fienberg About Sugging
One of the pleasures of volunteering on the Board of the Marketing Research Association (MRA) has been the opportunity to get to know Howard better....