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Hone Your Hunter-Gatherer Instinct to Innovate

by Jeffrey Henning | Jun 4, 2015 | Blog

In an inspiring and wide-ranging keynote address to kick off the MRA’s ISC conference, Jeremy Gutsche, author of Better and Faster: The Proven Path...

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Don’t Mis-: Hit the Mark with Norms

by Jeffrey Henning | Jun 2, 2015 | Blog

Megan Daniels, a vice president with Phoenix Marketing International, shared four common problems with normative databases at the annual spring...

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10 Tips to Sample Better

by Jeffrey Henning | May 21, 2015 | Blog

In a webinar today, Annie Pettit, the chief research officer of Peanut Labs, shared 10 tips to make better use of survey sampling.   1. Have a...

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GRIT Sneak Peek: The Secret To Success In 30 Years Is…

by Jeffrey Henning | May 19, 2015 | Blog

We asked GRIT participants to select a few voluntary questions to answer pertaining to their views on the short and long-term changes in the...

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An Inconvenient Truth about Convenience Samples

by Jeffrey Henning | Mar 16, 2015 | Blog

A convenience sample is simply any list, panel, or source of potential respondents. At Researchscape, we do lots of surveys of convenience samples....

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Your Half-Human, Half-Vulcan Customers

by Jeffrey Henning | Mar 2, 2015 | Blog

Your customers are like Mr. Spock from Star Trek. (Leonard Nimoy, rest in peace.) In popular culture (as opposed to geek culture), Spock has become...

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2015 Market Research Conferences

by Jeffrey Henning | Jan 16, 2015 | Blog

Here are some of the 2015 market research conferences on our radar. January 27 Net Gain Conference 2015 MRIA Toronto January 29 Kids and Youth...

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Lessons from Automating Social Media Monitoring

by Jeffrey Henning | Jan 13, 2015 | Blog

Social media monitoring can be fragile. I’ve been recapping the top 5 research links of the week since I coined the #MRX hashtag back in July of...

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From Market Researcher to Customer Experience Leader

by Jeffrey Henning | Jan 6, 2015 | Blog

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. A...

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Revenue Growth of the Top 50 U.S. Market Research Firms

by Jeffrey Henning | Dec 30, 2014 | Blog

The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms [PDF]. I was especially interested in...

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Marketing VPs vs. Aliens: Gamification Phones Home

by Jeffrey Henning | Dec 25, 2014 | Blog

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo...

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Triple-S Provides a Survey Interchange Standard

by Jeffrey Henning | Dec 12, 2014 | Blog

p>I recently had the opportunity to interview Dr. Stephen Jenkins, a founding member of the Triple-S Group and, in his day job, managing director...

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