A convenience sample is simply any list, panel, or source of potential respondents. At Researchscape, we do lots of surveys of convenience samples....

Your customers are like Mr. Spock from Star Trek. (Leonard Nimoy, rest in peace.) In popular culture (as opposed to geek culture), Spock has become...

Here are some of the 2015 market research conferences on our radar. January 27 Net Gain Conference 2015 MRIA Toronto January 29 Kids and Youth...

Social media monitoring can be fragile. I’ve been recapping the top 5 research links of the week since I coined the #MRX hashtag back in July of...

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. A...

The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms [PDF]. I was especially interested in...

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo...

p>I recently had the opportunity to interview Dr. Stephen Jenkins, a founding member of the Triple-S Group and, in his day job, managing director...

At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the...

One of the pleasures of volunteering on the Board of the Marketing Research Association (MRA) has been the opportunity to get to know Howard better....

Industry conferences are a good chance for professionals to discuss the changes their industry is undergoing, the direction it’s headed and best...

Most Read Here are our most-read Research Access articles in November: The Potential of iBeacon for Mobile Research Revenue Growth of the Top 50...