Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad...

The #MRX community loves its Top 10 lists. How do I know? Because of the Top 10 most-shared links, 3 were themselves 10-item lists! Read more at...

One of the key benefits of attending the TMRE and IIEX events one week apart was a double dose of BrainJuicer. As the company voted "#1 Most...

My absolute favorite presentation from the Marketing Research Association’s Corporate Researcher Conference was “What the Hell is an Insight?” by...

Leslie Brown, director of research & consulting at Sachs Insights, offered this topic in her presentation on November 17 at the ADP Innovation...

At last week's TMRE conference, Peter Simpson, president of Segmedica, provided an interesting look at qualitative methods that increase user...

Kevin Jenne, Director of Agent & Consumer Research at Safeco and I had a chance to talk before the Seth Godin keynote about Kevin’s presentation...

Last Thursday's NEMRA Fall 2015 Conference in Waltham, Massachusetts, was a great opportunity for New England researchers to come together to learn...

At last week's TMRE conference, BV Pradeep, Global Vice President, Consumer and Market Insights at Unilever presented on the topic of "Building...

I’ve been reading a lot of articles about content marketing and attending conferences that feature seminars on the "death of interrupt advertising."...

At the Fall 2015 NEMRA event, Kathryn Korostoff of Research Rockstar and Namika Sagara, Ph.D., discussed how different treatments of survey...

At the 2015 Fall conference John Mitchell, president of AMS (Applied Marketing Science), reviewed the results of a survey of 315 product and...