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The Qual Sandwich Doubles Down on the Survey

by Jeffrey Henning | Mar 1, 2016 | Blog

Recently, at a New England MRA chapter event, a fellow attendee told me that she had enjoyed my article here on The Qual Sandwich For Researchers On...

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5 Steps to a Successful Research Project

by Jeffrey Henning | Feb 10, 2016 | Blog

Anne Aldrich of Artemis Strategy Group and Kevin Menck of Strategic Resource Partners presented a great CASRO webinar as part of a...

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Broncos Win Third Super Bowl Thanks to Fan Use of Bunting

by Jeffrey Henning | Feb 7, 2016 | Blog

Fans of the Denver Broncos applied 14 million face-painting sticks, consumed 21 million chicken wings, and purposefully looked away from the screen...

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The Most Superstitious NFL Fan Bases

by Jeffrey Henning | Feb 4, 2016 | Blog

We surveyed 1,076 U.S. adults to determine which NFL fan bases were the most superstitious. The Buffalo Bills had the most superstitious fans (34%),...

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Superstitious Fans More Satisfied With NFL

by Jeffrey Henning | Feb 3, 2016 | Blog

As part of an ongoing series of research into how consumers engage and identify with brands, Researchscape International surveyed 1,112 U.S. adults...

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5 Mobile Research Predictions for 2016

by Jeffrey Henning | Feb 1, 2016 | Blog

Leslie Townsend of Kinesis Panel kicked off The Festival of NewMR by sharing her predictions for the mobile industry. Looking back to 2015, 35% of...

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2016 Market Research Conferences

by Jeffrey Henning | Jan 26, 2016 | Blog

See our 2017 Market Research Conference Calendar. Here are the major market research conferences on our radar. January 25-27 CEO Summit MRA South...

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Is Your Market Research Actionable?

by Jeffrey Henning | Jan 21, 2016 | Blog

Kathryn Korostoff of Research Rockstar, a research training firm, presented a webinar with Sandy McKee of SurveyGizmo on ensuring that your research...

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12 Types of Non-Probability Sampling

by Jeffrey Henning | Jan 7, 2016 | Blog

As part of CASRO's great series of webinars, John Bremer of The NPD Group discussed "Elements of Non-Probability Seminar." Besides touching on...

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7 Deadly Sins Of Online Surveys

by Jeffrey Henning | Dec 23, 2015 | Blog

Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad...

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The Top 10 #MRX Links of the 313,072 Links of 2015

by Jeffrey Henning | Dec 22, 2015 | Blog

The #MRX community loves its Top 10 lists. How do I know? Because of the Top 10 most-shared links, 3 were themselves 10-item lists! Read more at...

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Concept Tests that Bring Smiles to the Faces of Marketers

by Jeffrey Henning | Nov 23, 2015 | Blog

One of the key benefits of attending the TMRE and IIEX events one week apart was a double dose of BrainJuicer. As the company voted "#1 Most...

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