5 Mobile Research Predictions for 2016
Leslie Townsend of Kinesis Panel kicked off The Festival of NewMR by sharing her predictions for the mobile industry. Looking back to 2015, 35% of...
2016 Market Research Conferences
See our 2017 Market Research Conference Calendar. Here are the major market research conferences on our radar. January 25-27 CEO Summit MRA South...
Is Your Market Research Actionable?
Kathryn Korostoff of Research Rockstar, a research training firm, presented a webinar with Sandy McKee of SurveyGizmo on ensuring that your research...
12 Types of Non-Probability Sampling
As part of CASRO's great series of webinars, John Bremer of The NPD Group discussed "Elements of Non-Probability Seminar." Besides touching on...
7 Deadly Sins Of Online Surveys
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad...
The Top 10 #MRX Links of the 313,072 Links of 2015
The #MRX community loves its Top 10 lists. How do I know? Because of the Top 10 most-shared links, 3 were themselves 10-item lists! Read more at...
Concept Tests that Bring Smiles to the Faces of Marketers
One of the key benefits of attending the TMRE and IIEX events one week apart was a double dose of BrainJuicer. As the company voted "#1 Most...
Robert P. Moran’s Taxonomy of Insights
My absolute favorite presentation from the Marketing Research Association’s Corporate Researcher Conference was “What the Hell is an Insight?” by...
Who Are You Designing For?
Leslie Brown, director of research & consulting at Sachs Insights, offered this topic in her presentation on November 17 at the ADP Innovation...
Moderating the Moderation of Focus Groups and Online Communities
At last week's TMRE conference, Peter Simpson, president of Segmedica, provided an interesting look at qualitative methods that increase user...
Contrasting Later Recall of a Purchase with the Respondent’s Actual Purchase
Kevin Jenne, Director of Agent & Consumer Research at Safeco and I had a chance to talk before the Seth Godin keynote about Kevin’s presentation...
Research on Research from NEMRA Fall 2015
Last Thursday's NEMRA Fall 2015 Conference in Waltham, Massachusetts, was a great opportunity for New England researchers to come together to learn...