Mirror Analysis: Contrasting Employee Perceptions with Customer Perceptions
"Mirror, mirror, on the wall, how farest the customer, if at all?" In a SurveyGizmo webinar last week, Marni Zapin, of Rumble Research, shared the...
The Meta-question: Should We Ask Questions?
Pete Cape, global knowledge director for SSI, recently shared his thinking behind his updates to the data collection methods module of the UGA/MRII...
Ready, Set, Pokémon Go – MRX and the Augmented Consumer
Part of the impact on consumer research will be that researchers will want to know what Augmented Reality apps are being used, and marketers will...
Survey Data Cleansing Is Essential for Quality Results
The data you collected from your survey is rarely the precise dataset that you want to analyze. Whether you did a survey of your own house...
3 Golden Questions To Determine “Fit For Purpose”: Choosing The Right Data Collection Method For The Problem
Last week, UGA/MRII updated its Principles of Market Research (PoMR) online course with a revised module on data-collection methods, authored by...
Quality and Quantity of Respondents are Key Concerns of Panel Customers
The GreenBook team included a new section on panel satisfaction in their GreenBook Research Industry Trends Report survey of 2,087 researchers...
Quota Sampling Almost Twice as Popular as Weighting
The GreenBook team included a new section on aspects of survey research projects in their GreenBook Research Industry Trends Report survey of...
Gamifying Your Research
If gamification applies elements of games to non-game contexts, then research gamification applies elements of games to market research projects....
Frequency of Usage of Quant and Qual Research Methods
I'm just about to start analyzing my section of the most recent GreenBook Research Industry Trends Report, but before I do I wanted to share again...
Agile Analogy
Thinking about our presentations on agile market research recently reminded me of a story from my younger days. In that time, I worked in a single...
The Dynamics of the Tabletop Game Industry
In 1935, the film Mutiny on the Bounty, starring Clark Gable and Charles Laughton, won the U.S. box office movie of the year, and Parker Brothers...
Screener Bias in Panel and River Samples
Most online surveys start with screener questions, designed to target subsets of the population for specific research. Screeners can be used to...