The Gold Standard: Probability Sampling
While probability sampling is rarely used with online research, it helps to keep probability sampling in mind because many of the techniques to...
Modeling the Online Population
Sampling for online surveys varies greatly in technique and representativeness. Important factors to consider are types of panels, selection of...
How Many People Should We Survey?
The most common question we get asked is "How many people should we survey?" The answer is at the intersection of cost and error range. Let's tackle...
Mirror Analysis: Contrasting Employee Perceptions with Customer Perceptions
"Mirror, mirror, on the wall, how farest the customer, if at all?" In a SurveyGizmo webinar last week, Marni Zapin, of Rumble Research, shared the...
The Meta-question: Should We Ask Questions?
Pete Cape, global knowledge director for SSI, recently shared his thinking behind his updates to the data collection methods module of the UGA/MRII...
Ready, Set, Pokémon Go – MRX and the Augmented Consumer
Part of the impact on consumer research will be that researchers will want to know what Augmented Reality apps are being used, and marketers will...
Survey Data Cleansing Is Essential for Quality Results
The data you collected from your survey is rarely the precise dataset that you want to analyze. Whether you did a survey of your own house...
3 Golden Questions To Determine “Fit For Purpose”: Choosing The Right Data Collection Method For The Problem
Last week, UGA/MRII updated its Principles of Market Research (PoMR) online course with a revised module on data-collection methods, authored by...
Quality and Quantity of Respondents are Key Concerns of Panel Customers
The GreenBook team included a new section on panel satisfaction in their GreenBook Research Industry Trends Report survey of 2,087 researchers...
Quota Sampling Almost Twice as Popular as Weighting
The GreenBook team included a new section on aspects of survey research projects in their GreenBook Research Industry Trends Report survey of...
Gamifying Your Research
If gamification applies elements of games to non-game contexts, then research gamification applies elements of games to market research projects....
Frequency of Usage of Quant and Qual Research Methods
I'm just about to start analyzing my section of the most recent GreenBook Research Industry Trends Report, but before I do I wanted to share again...