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Does the Net Promoter Score Help or Hurt Your CX Program?

by Jeffrey Henning | Dec 5, 2017 | In the News

Does your organization use the Net Promoter Score method of monitoring customer loyalty?If it does, you may have a love-hate relationship with it. Many market researchers do. It’s almost as divisive a topic as the Affordable Care Act! Numerous studies have been done...

6 Common Mistakes to Avoid When Opening a Business Bank Account

by Jeffrey Henning | Dec 1, 2017 | In the News

If you own a small business, you should open a business bank account to organize your finances. While this may seem like a simple task, it requires good decision-making and careful thought. Small business experts shared some of the common mistakes business newbies...

Two Ways to Boost the Impact of Personalization in 2018

by Jeffrey Henning | Nov 27, 2017 | Uncategorized

Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers. In the 2017 Digital Trends report by Econsultancy (in association with Adobe), surveyed marketing, digital, and ecommerce professionals selected...
Small Business Banking App Seed Nixes Monthly Fee

Small Business Banking App Seed Nixes Monthly Fee

by Jeffrey Henning | Nov 16, 2017 | B2B Surveys, Consumer Surveys, Finance Surveys, In the News

ME-focused digital banking app Seed is getting rid of its monthly fee and will now be free for customers. The San Francisco-based fintech used to charge its customers $9 per month, but after conducting a survey, CEO Brian Merritt told Bank Innovation that he realized...

Evergage Writes the Book on Delivering 1:1 Personalized Experiences That Delight Customers and Grow Revenues

by Jeffrey Henning | Nov 15, 2017 | In the News

Evergage, the real-time personalization platform company, today announced the availability of its newly published book, “One-to-One Personalization in the Age of Machine Learning,” authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage’s...
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