by Jeffrey Henning | Nov 2, 2011 | Blog
Victoria Gamble of WorkINProgress discussed online qualitative research for the NewMR Virtual Festival. She is very passionate about it and fears that many researchers tried it when it was new and might have had a bad experience with it. Unfortunately, online qual has...
by Jeffrey Henning | Nov 2, 2011 | Blog
At the 2011 NewMR Virtual Festival, Alistair Gordon of Gordon & McCallum discussed NewMR and facial imaging and how it could be revolutionary for new market research. As with my NewMR presentation, Alistair was a defender of surveys. “Survey are simple...
by Jeffrey Henning | Oct 27, 2011 | Blog
Ray Poynter of Vision Critical presented on understanding social media via discourse analysis at ESOMAR 3D 2011. Where the Rosetta Stone enabled people to understand ancient scripts, as the same message was written in the stone in three languages. Michel Foucault was...
by Jeffrey Henning | Oct 27, 2011 | Blog
“Since the majority of money spent on market researh is spent on de-contextualised market research – which is essentially asking people to make a theoretical decision – how much predictive value does this really have?” – Rory Sutherland...
by Jeffrey Henning | Oct 27, 2011 | Blog
Philip Sheldrake, author of The Business of Influence: Reframing Marketing and PR for the Digital Age, gave the opening keynote for ESOMAR 3D 2011 in Miami. “The business of influence is broken,” Philip argues. What does he mean by influence? “You...
