Horizontal Market SML Survey 100


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Our Horizontal Market SML (Small, Medium, Large) Survey offering provides 100 online interviews with a targeted subset of U.S. business professionals with specific roles or working in specific departments, across all industries but for specific organization sizes (small businesses: under 100 employees; medium businesses, 100-499 employees; large, 500+ employees). (Combinations of titles by industry or organizations size will require a custom quote, as will surveys of departments and titles not listed here or surveys of 1,000+ or 5,000+ employees.)

You can select from any of the following departments or combination of departments:

  • Administration
  • Customer Service
  • Executive Leadership
  • Finance/Accounting
  • Human Resources
  • Information Technology
  • Legal
  • Marketing
  • Operations
  • Procurement
  • Sales
  • R&D

Alternatively, you can select from any of the following job roles or combinations of roles:

  • C-Level (e.g. CEO, CFO), Owner, Partner, President [in small businesses only]
  • Vice President (EVP, SVP, AVP, VP)
  • Director (Group Director, Sr. Director, Director)
  • Manager (Group Manager, Sr. Manager, Manager, Program Manager)
  • Analyst
  • Assistant or Associate
  • Administrative (Clerical or Support Staff)
  • Other (e.g., Consultant, Intern, Volunteer)

Within 7 days of approving the final questionnaire, you will receive a written summary of the key results along with the raw data in an Excel spreadsheet.

We will provide you:

  • Questionnaire design services, including updating the questionnaire to reflect survey research best practices
  • Programming of the survey into an online tool
  • Fielding of the survey to 100 respondents
  • Survey data cleansing
  • Payment of respondent incentives
  • Survey data cleansing
  • PowerPoint appendix with charts for all closed-ended questions

We have extensive experience with online surveys, dating back to 1996. We are confident that we can deliver you quality answers that you can trust as you make key business decisions about your market.


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