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Best Practices for Newsmaker Surveys
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Download a copy of the Researchscape whitepaper, “Best Practices for Newsmaker Surveys”, to learn how to:
- Make sure your news release meets the needs of reporters, bloggers and prospects
- Leverage one survey for multiple publicity opportunities
- Demonstrate thought leadership while following common research guidelines
Based on a content analysis of 250 survey news releases, this whitepaper offers you the tips you need to create more successful campaigns.
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“Great white paper! Right on the mark! It is an excellent how-to resource that all marketers should keep in their libraries. I found it very easy to follow and a good reminder of how to make a press release even better. I always like creating press releases around survey findings, because it typically means the message is fresh and the marketer is revealing brand new information. That attracts attention. I love the examples and statistics.” – Martha Popoloski, principal, MoreInk Public Relations
“The PR industry continues to expand its metrics-driven business and sales support capabilities. It only makes sense that the content being communicated through this channel needs to be collective, data driven research. Surveys are one of the best ways to achieve this goal.” – Alison Guzzio, public relations specialist, AG Consulting Inc.
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Consumer Research
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- Postgraduate Degree Survey 10-Jul-2019
- Voice Assistant Survey: Let the Young Speak 09-Jul-2019
- Grocery Shopping Survey 22-Jun-2019
- 2019 Summer Vacation Survey 11-Jun-2019
From Jeffrey Henning’s Blog
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- Issues with Grid Questions 24-Jun-2019
- Asking Too Much 07-Jun-2019
- Helping You Through the Entire Survey Research Process 02-Mar-2019
- Market Research Conference Calendar – 2019 12-Dec-2018
In the News
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Top 10 Posts
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- Public Relations Customer Experience Benchmark Survey
- Thought Leadership Programs for B2B PR Professionals
- Common Sample Sizes for PR Surveys
- How Many People Should We Survey?
- The Electrical Grid of Panel Providers
- The Case for 5-Point Unipolar Scales
- Market Research Conference Calendar – 2018
- Rewrite Agreement Scales to Eliminate Acquiescence
- 12 Types of Non-Probability Sampling
- The Dynamics of the Tabletop Game Industry
Blog Roll
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- Blackbeard
- CMB Research Blog
- GreenBook Blog
- Insites
- Lovestats
- MRII
- NewMR
- Pew Research Center
- Question Science
- Research Design Review
- Research Live
- Research Rockstar
- Survey Practice
- System1 Research Blog
Follow Us
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Navigation
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Our Address
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Researchscape International
5077 Fruitville Road, Suite 120
Sarasota, FL 34232
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