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Google Domestic Trends for Predictive Validity

by Jeffrey Henning | Jan 31, 2013 | Blog

Back in June, Ray Poynter shared some great tips for how market researchers can use Google Insights for Search (see How to use Google Insights as a...

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Which Pre-Election Poll was Most Accurate?

by Jeffrey Henning | Jan 4, 2013 | Blog

Which public poll came closest to the actual 2012 presidential election results? Costas Panagopoulos, Ph.D., director of Fordham's Center for...

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Cartograms: A Visualization Technique for Researchers

by Jeffrey Henning | Nov 15, 2012 | Blog

As market researchers seek out better visualization techniques, it is worth investigating the cartogram. A cartogram is a map in which geographic...

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Driving Innovation at Dell with “Triple Vision”: Hindsight, Insight and Foresight

by Jeffrey Henning | Jun 7, 2012 | Blog

Barry Jennings of Dell presented yesterday at the 2012 Annual Conference of the Marketing Research Association. Barry described himself in Twitter...

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MRA AC 2012 SurveyMonkey Presentation: DIY Tools and the Changing World of Marketing Research

by Jeffrey Henning | Jun 5, 2012 | Blog

Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego yesterday. “This is the first time I have ever spoken...

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The Art of Storytelling – For Innovation

by Jeffrey Henning | May 16, 2012 | Blog

A common theme this afternoon at the Front End of Innovation conference was using storytelling for powering innovation and navigating change. Noelle...

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Establishing Innovation Pipeline Management in a Global System

by Jeffrey Henning | May 15, 2012 | Blog

John Hodgson, direct of Innovation Pipeline Management at The Coca-Cola Company, shared his views on balancing multiple innovation needs at the...

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Using the Crowd and Social Media to Drive Innovation

by Jeffrey Henning | Jan 31, 2012 | Blog

Paul Dumbowsky of Idea Vibes discussed crowdsourcing for innovation at the Online Research Methods conference in London last week. Why is...

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Building and Managing Compelling Online Communities

by Jeffrey Henning | Jan 26, 2012 | Blog

Paul Child of Join the Dots presented an EasyJet case study at the Online Research Methods conference this morning in London. He began by quoting...

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2012 Market Research and Technology Conferences

by Jeffrey Henning | Jan 17, 2012 | Blog

Here is a list of the in-person market research and technology conferences you should consider attending this year. 1/25 NET GAIN 6.0 Toronto 1/26...

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Crowd-Shaped Surveys: Adapting Based on Prior Respondents

by Jeffrey Henning | Jan 16, 2012 | Blog

raditionally it doesn’t matter whether you are the first or last respondent to take a survey. What you see is a function of how you answer the...

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Alternatives to Focus Groups Wait Behind the Glass

by Jeffrey Henning | Dec 31, 2011 | Blog

We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published June 6, here's #1 on the countdown! Because focus groups...

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