Google Domestic Trends for Predictive Validity
Back in June, Ray Poynter shared some great tips for how market researchers can use Google Insights for Search (see How to use Google Insights as a...
Which Pre-Election Poll was Most Accurate?
Which public poll came closest to the actual 2012 presidential election results? Costas Panagopoulos, Ph.D., director of Fordham's Center for...
Cartograms: A Visualization Technique for Researchers
As market researchers seek out better visualization techniques, it is worth investigating the cartogram. A cartogram is a map in which geographic...
Driving Innovation at Dell with “Triple Vision”: Hindsight, Insight and Foresight
Barry Jennings of Dell presented yesterday at the 2012 Annual Conference of the Marketing Research Association. Barry described himself in Twitter...
MRA AC 2012 SurveyMonkey Presentation: DIY Tools and the Changing World of Marketing Research
Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego yesterday. “This is the first time I have ever spoken...
The Art of Storytelling – For Innovation
A common theme this afternoon at the Front End of Innovation conference was using storytelling for powering innovation and navigating change. Noelle...
Establishing Innovation Pipeline Management in a Global System
John Hodgson, direct of Innovation Pipeline Management at The Coca-Cola Company, shared his views on balancing multiple innovation needs at the...
Using the Crowd and Social Media to Drive Innovation
Paul Dumbowsky of Idea Vibes discussed crowdsourcing for innovation at the Online Research Methods conference in London last week. Why is...
Building and Managing Compelling Online Communities
Paul Child of Join the Dots presented an EasyJet case study at the Online Research Methods conference this morning in London. He began by quoting...
2012 Market Research and Technology Conferences
Here is a list of the in-person market research and technology conferences you should consider attending this year. 1/25 NET GAIN 6.0 Toronto 1/26...
Crowd-Shaped Surveys: Adapting Based on Prior Respondents
raditionally it doesn’t matter whether you are the first or last respondent to take a survey. What you see is a function of how you answer the...
Alternatives to Focus Groups Wait Behind the Glass
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published June 6, here's #1 on the countdown! Because focus groups...