MRA AC 2012 SurveyMonkey Presentation: DIY Tools and the Changing World of Marketing Research
Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego yesterday. “This is the first time I have ever spoken...
The Art of Storytelling – For Innovation
A common theme this afternoon at the Front End of Innovation conference was using storytelling for powering innovation and navigating change. Noelle...
Establishing Innovation Pipeline Management in a Global System
John Hodgson, direct of Innovation Pipeline Management at The Coca-Cola Company, shared his views on balancing multiple innovation needs at the...
Using the Crowd and Social Media to Drive Innovation
Paul Dumbowsky of Idea Vibes discussed crowdsourcing for innovation at the Online Research Methods conference in London last week. Why is...
Building and Managing Compelling Online Communities
Paul Child of Join the Dots presented an EasyJet case study at the Online Research Methods conference this morning in London. He began by quoting...
2012 Market Research and Technology Conferences
Here is a list of the in-person market research and technology conferences you should consider attending this year. 1/25 NET GAIN 6.0 Toronto 1/26...
Crowd-Shaped Surveys: Adapting Based on Prior Respondents
raditionally it doesn’t matter whether you are the first or last respondent to take a survey. What you see is a function of how you answer the...
Alternatives to Focus Groups Wait Behind the Glass
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published June 6, here's #1 on the countdown! Because focus groups...
Diane Hessan Interviews Stan Sthanunathan of Coca-Cola
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published November 8, here's #5 on the countdown. At TMRE 2011,...
Transformation is Not an Option
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published November 14, here's #6 on the countdown. Stan...
Digital Trends Forecast 2012
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published October 27, here's #7 on the countdown. Dominic Harrison...
The Trilogy Tricorder: The Top 10 Movie Trilogies and 20 Also-Rans
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published August 10, here's #8 on the countdown. Nothing says...