Emotional Pawns, Rational Robots & Cognitive Misers
Dr. Michael Smith of Neuro Focus and Charles Guilbeau of Anheuser Busch discussed neuroscience at the UGA’s 30th anniversary celebration of its...
The Future of Market Research: Challenges & Opportunities
Merrill Dubrow of M/A/R/C Research presented at the UGA’s 30th anniversary MMR celebration in Athens, Georgia, on Monday. “The most important 5...
Wild Gardens vs Walled Gardens: Social Media Market Research
Dr. Niels Schillewaert of Insites Consulting discussed social media research at the University of Georgia’s 30th anniversary celebration of its MMR...
Research News: We are the 1% of #MRX Tweets
Of the 947 unique links shared by the #MRX Twitter community last week, here are the 1% (rounding up) that were retweeted the most: The Winners of...
Rocks, Pebbles, Sand: Building Research Excellence
Where do the largest companies spend their market research budget, so that they can help their organizations the most? How do they innovate bigger...
The Predictioneeer’s Game: Lessons from Dictators
Bruce Bueno de Mesquita, a professor with New York University and Stanford and author of The Predictioneer's Game: Using the Logic of Brazen...
Intersection of New Technology and Qualitative Research
Matt Warta of GutCheck and Katy Thomas, PhD, of (R)evolution presented at TMRE 2011. Matt says that we are in the “early innings” of online...
The Art of ChoosingIndistinguishable Options
Sheena Iyengar, author of The Art of Choosing, was the morning keynote at TMRE 2011. Sheena's book was one of the top 10 business books on Amazon in...
Research News: ESOMAR 3D Buzz and UK Biz
Of the 805 unique links shared on #MRX last week, here are 5 of the most retweeted. 30+ New Buzz words and concepts emerging from ESOMAR 3D...
Less is More: How Pattern Spotting can Save Us from Ourselves
Mark posed a question, "Are your markets shaped by independent or social choice? ...by what goes on between people or between their ears?" The...
Neuromania: The 8 Fallacies of Fanatical Neuromarketers
David Penn of Conquest presented “Neuromania: Why We Need to Re-humanize Research” at the NewMR Virtual Festival. “You’ve probably heard of...
The Case of the Dead Cat: Curiosity Not to Blame
At the NewMR Virtual Festival, Rosie Campbell of Campbell Keegan presented "The Case of the Dead Cat: Curiosity not to Blame".In this murder case,...