Aggregating Poll Results – To Weight or Not to Weight?
When you are aggregating poll results, as we did yesterday for our article on gun ownership, should you take the average of the results, weight them...
AOL’s TechCrunch: #26 on the Researchscape 50
Coming in 26th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is the AOL site TechCrunch. TC is "obsessively...
Backing Netflix: Personal Reflections on a Decade of DVDs
Exactly ten years ago, after listening for months to the passionate ravings of my brother-in-law, I signed up for Netflix. To commemorate that...
Centaur Media’s Marketing Week: #27 on the Researchscape 50
Coming in 27th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Centaur Media’s site, Marketing Week. The...
ESOMAR: #28 on the Researchscape 50
Coming in 28th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is ESOMAR’s website. With over 4,900 members in more...
The Wall Street Journal: #29 on the Researchscape 50
Coming in 29th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Dow Jones & Company’s premier newspaper,The...
Implementing a Customer Experience Index
Since 2007, Forrester has published the CXi (originally abbreviated CxPi), a Customer Experience Index that measures the experience a company...
MediaPost: #30 on the Researchscape 50
Coming in 30th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is MediaPost Communications’s site, MediaPost. It...
The Market Research Society: #31 on the Researchscape 50
Coming in 31st of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is the site of the Market Research Society, “The...
Group SJR’s The Researchist: #32 on the Researchscape 50
Coming in 32nd of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Group SJR’s blog, The Researchist. Group SJR...
Face Group’s Blog: #33 on the Researchscape 50
Coming in 33rd of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Face Group’s blog. Staff from the co-creation...
Introduction to Consumer Confidence Measures
The most prominent measures of consumer confidence in the U.S. economy are: The University of Michigan’s Index of Consumer Sentiment (ICS),...