Gallup’s likely voter model primarily to blame for poor election prediction
Presidential elections present a unique opportunity for polling firms to embarrass themselves, and in 2012 it was Gallup's turn. Gallup's last...
Statisticians continue to promote contributions to society during the International Year of Statistics
At AAPOR 2013, I had lunch with ASA Executive Director Ronald L. Wasserstein, a former statistics professor at Washburn University in Topeka, who...
The AAPOR Task Force on Non-Probability Sampling
Yesterday AAPOR released The AAPOR Task Force on Non-Probability Sampling, which was summarized in a session in Boston today at the annual...
The Transparency Initiative coordinating committee report
The TICC (Transparency Initiative Coordinating Committee) is addressing the issue that there is not enough transparency in the social, behavioral...
Pew Research discusses Google Consumer Surveys’ fit for purpose
Scott Keeter of Pew Research Center discussed Pew's experiments with Google Consumer Surveys at the AAPOR annual conference in Boston today. While...
Sampling and Data Quality Issues in Internet Surveys
Jenny Marlar of The Gallup Organization moderated this AAPOR Annual Conference session today on sampling and data quality concerns for online...
More TV Viewers Are Multitasking, Accenture Argues
Consumers are increasingly multitasking while watching TV, integrating “second screens” into their viewing experience, argues the global management...
Binge Viewing Update: 18% of ‘House of Cards’ Viewers Watched All 13 Episodes in a Week – Maybe
In a study on TV watching, Accenture asked timely questions about the Netflix original series, House of Cards – though an errant skip pattern makes...
Consumer Insights Roundup: Tax Perceptions and Refund Plans
April 15 is the day U.S. taxpayers are required to file their federal income tax returns. What does recent research from pollsters and market...
MRS’s Research Live: #1 on the Researchscape 50
Coming in 1st of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Research Live. Originally started as a companion...
GreenBook Blog: #2 on the Researchscape 50
Coming in 2nd of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is GreenBook Blog. GBB is the leading market research...
YouTube: #3 on the Researchscape 50
Coming in 3rd of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is YouTube. Researchers highlight promotional videos,...