Margin of error as popularly understood overstates the reliability of research results in at least three key ways, because it ignores other sources of error.

We surveyed agencies and brands about their measurement practices.

Goals for newsmaker surveys focus your efforts and save you time and budget. Common goals might serve either the long term or short term.

For ten years, I’ve been training an AI to do my job. Since I couldn’t hit up the neighborhood Jawas to buy an off-the-shelf droid, we have had to...

Randomizing choice lists is one of the easiest ways at your disposal to greatly improve the quality of your survey data.

Think of panel as the electrical grid that powers the MRX industry. Like energy providers, panels have varied sources.

Typically the more you purchase, the lower the price. Not consistently so with survey sample size.

Given the trend towards 8-minute surveys, how do you shorten your survey while packing in as many questions?

While we use agile software development, we only recently switched to agile strategic planning.

Respondents apply a conversational frame when answering survey questions.