The Electrical Grid of Panel Providers
Think of panel as the electrical grid that powers the MRX industry. Like energy providers, panels have varied sources.
The Diseconomies of Scale of Survey Research
Typically the more you purchase, the lower the price. Not consistently so with survey sample size.
Modular Surveys: Shorter Surveys with More Questions
Given the trend towards 8-minute surveys, how do you shorten your survey while packing in as many questions?
Replace Annual Plans with Agile Strategic Planning
While we use agile software development, we only recently switched to agile strategic planning.
Rating Scales to use when Writing Surveys
To follow the best practice of using 5-point fully-labeled unipolar scales, use common rating scales like the following.
The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
Reporters are trained to ask these key questions about survey research results.
Maximizing Respondents’ Cooperation: Applying H.P. Grice’s 4 Cooperative Maxims
Respondents apply a conversational frame when answering survey questions.
Trends in 2023 Survey News Releases
Two key trends are the increase links to lead-generation forms and the increased bundling of B2C surveys with B2B surveys.
Improving the Respondent Experience
Respondents are the life blood of survey research, and we regularly conduct research to serve them better. One item that surprised some attendees of...
The Ideal Survey Length
In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.
Issues with Grid Questions
Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.
6 Ways to Outcompete Other Newsmaker Surveys
The pitching of newsmaker surveys is becoming more competitive, with PR professionals improving the comprehensiveness of their campaigns.