The Paradox of Surveys of Small Population Sizes
Unfortunately for market researchers, the science of sampling error is often counterintuitive. For instance, the public considers convenience...
Using Multiple Research Methods is Like Sensory Integration
Just as Affectiva found that combining self-reported data with facial coding produced better results, Carlos Jaime Velasco of Neurosketch in...
Monthly Mosts: CRC Recaps, Boring Surveys & Too Much Data
Most Read Here are our most-read Research Access articles in September, including all 4 recaps of presentations from the MRA’s Corporate Researchers...
Growing the Market Research Function Using Behavioral Economics
At the Marketing Research Association’s recent Corporate Researchers Conference, Stephen Paton (@StephenGPaton) of AGL, an Australian power company,...
After Its Initial Success, Agile Research Spread Throughout the Company
Rachelle Petusky of Cox Automotive and Colleen Harris of MarketVision Research shared their experiences with agile market research at the Marketing...
Focusing on Emerging Techniques at the Corporate Researchers Conference
The fourth annual Corporate Researchers Conference from the Marketing Research Association proved why it has become a premier event for corporate...
Forget the Seat at the Table and Come off the Bench
As I get ready to attend the Corporate Researchers Conference next week, I’m bracing myself for the inevitable lament from researchers that they...
Boring Charts Are Often the Most Informative
Too often data is dressed up in ways that distract from the underlying message. Take this infographic about donations to fight diseases vs. the...
Surveys a Century From Now
In a post entitled “No more surveys in 16 years?” Ray Poynter writes: Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS...
Many Measures of Social Media Influence
It began with a simple tweet: Who are the 10 most influential #MRX #NewMR #ESOMAR #AMSRS #MRIA Tweeters at the moment? Please shout out names and RT...
NYT Sparks Controversy with Embrace of Non-Probability Surveys
If you’ve ever tried to pitch a non-probability PR survey to The New York Times, they’ve said no, saying that it is not representative. (Pro tip:...
Rating Scales: A Lack of Drama in 1 Act
It's easy to ignore research on research in favor of past practices. That's why I teamed up with QuestionPro to create this video walking people...